Get Found on Google & Get More Customers

When customers are searching for your product or service you want to be in their face!

You get more customers by making your webpages relevant to your customers search queries. Ask yourself - "What do my customers search on when they want my products and services?"

Relevance

Relevance is all about getting your website listing to display when someone searches for your product or service.

There is fierce competition for some products so we, small business owners, need to be creative and smart if we want a high listing. These two steps will help.

1. What really are your keywords and phrases?
   What will your customers type into the Google search box to find you?
   Narrow this down and be VERY targeted. For example if you are selling Maori Kites then your key phrases might be
   • "maori kites for sale"
   • "buy maori kites"
   • "ethnic kites"
     
   "Kites" on its own will be nearly useless because you will be competing for a listing on Google with every other kite selling website in the world. You might also choose to target people in your country, region or city.

   Do some research, ask people what they would type in to find your business.
   

2. Make your content relevant
   Update the content, the text, on your homepage or product page to reflect your keywords. In the example above our content might now need to read like this:
   
   "Ethnic Maori Kites
   Ethnic Maori Kites, Manu or Manu pakau, are available to purchase here on our website. The art of kite flying has played an important part in Maori lifestyles . . . ."

Two simple things to do

1. use your keywords/phrase in the main heading for your page
2. include your keywords/phrase in the first paragraph and then throughout the rest of the page.

Remember that people will be reading the page too, so make it readable and sensible for people too!

 

Change the content yourself or contact Spiral for help.

 

© Spiral Web Design Limited

May 2007

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