What's Twitter, what's all the fuss about and should I be using it?
March 2010
Twitter
gives a voice to even the weakest signal. It can help you make
better choices and gives you a platform where you can influence
what is happening in the world.
Twitter is a social networking
and micro-blogging service that
allows you to send short
messages, 140 characters in
length, that answer the question
“What’s happening now?”
or "What's got my attention?".
The messages, called “tweets”,
can be read by your friends or
“followers”. It could be
breaking news, a great deal at
your favourite shop, a local
traffic jam (hands free of
course) or simply a friendly
hello. You can access Twitter
through the internet, on your
smart phone or via SMS on a
simple mobile phone.
Twitters growth has come from older adults who might not have used social network sites before, the New York Times reported. You might like to think about the implications for your organisation as more and more of your customers join Twitter.
What can Twitter do for your
business?
Twitter helps you stay connected with your customers and connected
customers are more likely to think of you when they want something.
As a business you can use Twitter to:
* Bring customers into
your shop by sharing information ("
New stock from Italy unpacked
today")
* Show appreciation to your customers ("
thx 2 all
who sent in their IT horror stories. The winner is…")
* Gather feedback ("
which was the most fun - the chipmunks slide
or the jack in the box?")
* Gather more feedback - Imagine
people are having a great experience using your widget, wouldn't you
want to know?
* Offer tips ("
always do what your mother told
you")
Are people Twittering about your business and what are
they saying?
Do you know what people are saying about you right now on Twitter
and don't you want to be part of the conversation - I
would! Here's
how to listen in and you don't even need a Twitter account.
Listening in means starting with searching for you business name.
You can use the Twitter search at search.twitter.com or
Googles
Twitter search - which you will find on our website.
If the
buzz is good ... great, you have testimonials you can use.
If the
buzz is critical ..., great, you can do something about it.
If you want to be part of the conversation you will need to get a
Twitter account and start tweeting. If you want to influence what's
being said about you, you will need to get tweeting.
Search Twitter now to
hear what's being said, right now, about your company, product or
brand.
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