2 Tips to Increase Your Google Ranking

Google's order of results is automatically determined by more than 100 factors, most of which they keep secret. Here's two tips for you that we know about and are sure to boost your ranking.

• Get everyone you know to link to your site
  The Google PageRank algorithm interprets a link from Page A to Page B as a vote for Page B by Page A. PageRank then assesses a page's importance by the number of votes it receives. So the more sites that link to your web site the more important your site becomes.

PageRank also considers the importance of each page that casts a vote, thus pages considered to have greater value give the linked page a higher ranking. There is no human involvement or manipulation of results, so submitting your site to Google is useful if no other site links to your new site but otherwise it has no effect.

• Repeat keywords throughout your copy.
  Google's search engine also analyzes page content including fonts, subdivisions and the precise location of each word.

Recently a client, Sue, said to me ?How can we increase our ranking on Google, our company name, Te Kaihau, is two hundred and sixteenth (216 th) on the Google index and that?s not good enough?? I advised her to change some of the copy on the website. Sue took action straight away (she usually does!) and in just one page on their website she changed 80% of the ?we? and ?our? to ?Te Kaihau?.

In the space of 3 weeks they increased their worldwide Google ranking from two hundred and sixteenth (216th) to sixth (6th)!

The Google index is updated about once a month, results don?t show straight away.

There?s no time to lose ? get everyone you know with a website, to link to your site and think about some humming copy.

PS Te Kaihau is now at number 1!