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Why do I need a blog?By now you have heard of blogs and maybe you think blah, blah - who cares! Well you should - they are not just a weird thing that techies do - they are a cheap, effective marketing tool that you should utilise. More than the ranting of political activists and the diarries of teenagers, blogs are a new marketing tool that you can add to your traditional marketing strategies. Your blog is whatever you want it to beBlogs provide simple Web pages that support frequent updates. Unlike formal Web pages that require extensive coding and custom graphics, blogs use simple templates. This means that they can be updated as often as you?d like. Blogs are virtually free to set up. This really eliminates entry barriers to having a Web presence. You need a computer, Web access, time and imagination. Blogs have lots of links. This creates online communities with similar interests. Quality content in a blog post becomes a link magnet. Not only will others link to the post, but they will add their own comments using the comment functionality, thus expanding the discourse. Blogs are arranged in reverse chronological order. This places the most recent content at the top of the visible page and provides immediate access to the hottest, recent content on the blog. Blogs use RSS, Atom or XML feeds that allow readers to subscribe to updates that can be rapidly skimmed with an RSS reader. How do I get started?Go to www.blogger.com and register. It's free and it's easy. Within 15 minutes you will have a blog set up. Blogs will change your business?Blogs are a phenomenon that you cannot ignore. Given the changes barreling down upon us, blogs are not a business elective. They're a prerequisite.
| June 2005 | |
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What makes a good domain name?