Website redesign for the right reasons
Your time and money are precious; don’t waste
them on an ineffective redesign.
A simple strategy narrows the focus and purpose of a website to make
it as effective as possible. For a successful redesign consider the
following
Raison d´être
What are the reasons/objectives and purpose for this website. Ensure
it has a raison d´être.
Determine the level of redesign needed
Do you need a total redesign or will minimal changes suffice? Will
you re-use your existing copy or will you create new copy? If you are
not sure about this one, you can seek professional help from marketers
and web designers.
Evaluate the impact on your customers.
How will the redesign impact on your current site visitors and
customers. The redesigned website will hopefully bring in new business
for you but not at the expense of your existing visitors and customers.
Evaluate this carefully, you could even involve some customers in the
design process and gain valuable feedback.
If your visitors experience of your website is great you will make
sales and they will return to your site. Consider:
- Who is your audience?
- Who visits your website now and who will visit after the
redesign?
- Look at your website statistics and identify the most popular
pages on your current website
Think about the future - have a vision
Long term thinking deals with the inevitability of change and turns
your
website into a living, dynamic entity that grows with your organisation.
Ignore the technology, think about the experience your visitors will
have on your website in 5 years time.
For a copy of our FREE brochure on planning a website
redesign, call 04 586 2686 or
email Anne.